Monday, November 26, 2012
Developing And Managing Products
Monday, November 19, 2012
Integrated Marketing Communications
Intergrated Marketing Communications is the coordination and integration of all marketing communciation tools, avenues, and sources . All aspects of marketing such as sales promotion, advertising, online communications, and public relations work together to create a commendable experience for their customers. The traditional marketing concept of solely looking at the advertising department has been changed . IMC encourages all departments of marketing to work together to reach all consumers . As time goes on, every consumer cannot be reached in the same traditional way.
IMC promotes using multiples forms of communication to reach consumers . They often target specific groups of people . Correct use of IMC can create a very high advantage against vast competitors. IMC highly endorses customer satisfaction. They promote a form of relationship marketing which helps to create loyal customers. Loyal customers help to prevent the inevitable downfall of the company due to competition .
Monday, November 12, 2012
Product Concepts
As a growing company, Samsung focuses highly on products and concept creation . They have three teams within the company that focus on this specifically .They are broken into divisions called Product Management, Product Planning, and Concept Creation . The Product Management division focuses on creating products with quality and delivering them on time . The Product Planning division focuses on products within their earliest phases while Concept Creation creates products for the future.
As an electronics company, Samsung creates mostly shopping products. A shopping product is a product in which a consumer will spend time gathering information about price,quality,etc ,before making a decision to buy . Samsung also creates convenience products, which are consumed on a regular basis, and purchased frequently.
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