The Marketing Environment

With more technology advancements than the market can handle, Samsung has proven that they are one of the most prestigious tech companies in the industry. Over the years, Samsung has mainly focused on integration and innovation. Samsung's innovative technology usually ends up putting them one step ahead of their competitor. 

In the near future, Samsung plans on creating a gaming system that collaborates with Microsoft. They plan on creating the ultimate gaming experience; alongside their 3D television. Samsung creates their products to attract young males between the ages of 20 - 30 . They believe that this category of people are most likely to buy all their products. They also target a group called "Cube Tubers" which is a group of primarily young people who grasp onto new technology quickly. 

Even though the technology market is highly competitive, Samsung always seems to one step ahead of their competition . Since the release of their new 3D television they have been working on a new model that does not need the glasses to operate. If their strategies and tactics are successful they will continue to hold and maintain  the top spot in the market. 

 

Ethics And Social Responsibility

As a very large company , Samsung believes that through ethics and integrity, they are able to provide great values and benefits to their shareholders, customers, employees, and partner companies . Samsung has a set of guidelines they follow known as the "Ethics For Employees And The Code For Procurement ". They strive to reach a higher standard than the law requires .

Samsung Electronics contributes to society by helping to improve the lives of people in the community. They have highly  intensified their social contribution activities .  This company runs computer classes for the blind , provides scholarships for children from poor households, and good-will services for the needy . Each branch  also provides meals to malnourished children in the community where they work , which has brought these various communities closer together.

Many people believe that because Samsung is a large company , they only care about making a profit and doing things that are beneficial to themselves. They know they have a responsibility to help others, and they fulfill it well.

Strategic Planning For Competitive Advantage

Lately, much attention has been centered on Apple gaining 1 billion from Korean electronics giant Samsung. In my opinion, this did not have a major effect on Samsung because they sold more smartphones and they still hold the leading seat in the global cell phone marketplace. Samsung also outsold Apple with a margin of 44.5 million to 35.1 million removing Apple from the number one position .

      There are many reasons that Samsung has been able to maintain its competitive edge . Samsung offers a wide variety of phones and a even wider selection of features, than Apple. There is no substantial reason why Samsung is able to keep up with this level of competition, other than simple economic factors such as price and features . Samsung also tends to drop the prices of their phones on a regular basis . They are more likely to attract a low-end customer into a buying a cell phone with high-end technology. For example, my father was never interested in smartphones. He always would have a basic phone, because he felt it fulfilled the purpose he needed it to . He recently decided to change his phone to a Samsung Galaxy S 2 . The price had dropped from what it originally was and he felt it was time for a change . He is now in love with the phone and the various features it has to offer.

 
   

Mission Statement & History

MISSION (Management Philosophy)
Samsung Electronics is committed to inspiring its communities by leveraging Samsung's three key strengths : new technology, innovative products,  creative solutions, and promoting new value for Samsung's core networks: industry, partners, and employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all .

HISTORY
Samsung was founded in 1938 in by Lee-Byung-chull and was originally named Samsung Sanhoe. It originally started as a small export business in Korea that produced food and sugar then later on joined the electronic industry in the late 1960's.

           Samsung went through a pioneer digitial age from 2000-2010. The digitial age was a time of revolutionary change . Samsung responded to this demand in technology with competitive products and constant innovation such as releasing a pda phone, lcd tv, first solar powered mobile phone, and created the world's thinnest tv at 6.5 mm. Samsung now specializes in digital appliances, media, phones,  semiconductors, memory, system integration, etc .

               In 2009 Samsung became the worlds largest technology company surpassing both Siemens and
Hewlett-Packard with a revenue of 172.5 billion compared to Apple's revenue at 63.5 billion.