The Marketing Environment

With more technology advancements than the market can handle, Samsung has proven that they are one of the most prestigious tech companies in the industry. Over the years, Samsung has mainly focused on integration and innovation. Samsung's innovative technology usually ends up putting them one step ahead of their competitor. 

In the near future, Samsung plans on creating a gaming system that collaborates with Microsoft. They plan on creating the ultimate gaming experience; alongside their 3D television. Samsung creates their products to attract young males between the ages of 20 - 30 . They believe that this category of people are most likely to buy all their products. They also target a group called "Cube Tubers" which is a group of primarily young people who grasp onto new technology quickly. 

Even though the technology market is highly competitive, Samsung always seems to one step ahead of their competition . Since the release of their new 3D television they have been working on a new model that does not need the glasses to operate. If their strategies and tactics are successful they will continue to hold and maintain  the top spot in the market.