As a world leader in technology, Samsung is advancing in product development and contributions to the global society. Recently, Samsung stated their new corporate vision.; they pledged to "become the lifetime companion to protect clients' values and prosper together". In their new vision, Samsung also plans to change all their systems and processes to become more customer-oriented and deliver the best product and services to the world.
With the launch of Samsung's most innovative home appliances yet to come, Samsung is well on its way to becoming the biggest home appliances brand. Samsung has the largest European portfolio up to date with home appliances. These products simplify consumers lives in a major way . Boo-Keun-Yoon , president of digital appliances, stated that "Its truly a revolution when everyday chores like cooking and cleaning are transformed into insightful experiences". Samsung's home appliances has firmly claimed their role as the brand to watch within the global market.
Since its founding in 1938 Samsung has maintained their mission statement; " We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society". In my opinion, this mission statement represents the company's growth into a giant competitor in the global consumer market.
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