Sales Promotion And Personal Selling

 Recently Samsung has created a new sales promotion for the holidays. If a customer purchases a Samsung refrigerator they are eligible to receive a $100,$200,or $400 gift card to buy Samsung products. This promotion last through January 2013. When the holidays are close, Samsung often use gift cards to get customers to purchase more of their products such as washing machines, televisions, refrigerators, tablets, etc.

With the recent release of Samsung's 3d Television, they wanted sales of their new 3d technology to boom. One of their major sales promotions was offering two free pairs of 3d glasses with the purchase of a new 3d TV. Many customers bought the product expecting to receive what they were promises. However, many customers only received one pair of glasses. People were very upset with the electronics company, and were creating chaos about it. In order to fix this problem Samsung created a website for customers to receive the extra pair of glasses they were suppose to get.