There are many things that a specific company can do that can affect the decisions that consumers make; such as : advertisement, prices, quality of products, etc. Recently, Samsung created a commercial ; that everyone has been talking about. They implied that Apple has done nothing new to their products, and that they are made for the elderly. They also stated that the next big thing that everyone was waiting for, was already here. Apparently, this had a lot of people reconsidering buying the iPhone .
One of the reasons why Samsung is so popular, is because of the prices on their phones . More middle-age people who want a smartphone but don't want to spend so much money, are more attracted to Samsung. Their also attract people with the size of their screens, and the durability. What they create and how they go about advertising it, highly affects the decisions that these consumers make . They successfully reach their target market and others outside of it .
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