Electronics giant, Samsung has many products. However, they are best known to the public for their outstanding cameras, televisions, and mobile phones. Samsung has just overtaken Nokia, to become the biggest phone maker in the world. As said in their marketing strategy, Samsung wants to draw lots of attention to to their phone, not necessarily sell loads of phones. Samsung also wants their phones to attract everyone, not just the buyers who race to get their hand on every new phone. Their goal for their new phone the Galaxy S Three, is to far outsell the previous Galaxy S Two.
To fulfill all their marketing goals, Samsung knows that they cannot solely rely on their innovative technology ; they have to put a emphasis on advertising. Unlike their competitors, Samsung doesn't use celebrities to promote their phone. They prefer to show everyday scenarios made better by using the phone. Samsung uses an "emotional theme" such as reading a bed-time story to a child or giving birth.
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