Intergrated Marketing Communications is the coordination and integration of all marketing communciation tools, avenues, and sources . All aspects of marketing such as sales promotion, advertising, online communications, and public relations work together to create a commendable experience for their customers. The traditional marketing concept of solely looking at the advertising department has been changed . IMC encourages all departments of marketing to work together to reach all consumers . As time goes on, every consumer cannot be reached in the same traditional way.
IMC promotes using multiples forms of communication to reach consumers . They often target specific groups of people . Correct use of IMC can create a very high advantage against vast competitors. IMC highly endorses customer satisfaction. They promote a form of relationship marketing which helps to create loyal customers. Loyal customers help to prevent the inevitable downfall of the company due to competition .
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