According to Samsung, more than 40,000 of their employees engage in research and development in order to discover the next generation of powerhouse products . Samsung focuses sedately on innovation. As Samsung fights to be number one against their greatest competitor Apple, speed and innovation is crucial in obtaining a competitive advantage. In 2013, Samsung plans to spend about 9.3 billion a year on research and developement, compared to Apple's 2 billion. Spending this much money, Samsung has a much greater chance of being the forerunner in innovation. They also can secure more patents, which can help them against big lawsuits that threaten to damage the company, and help in their fight against Apple. Samsung controls 100,542 patents worldwide; 4,551 registered in the U.S. making them second to IBM .
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