Traditionally, companies competing in the market are into geographic and demographic segmentation. Samsung segmentation strategy emphasizes on psychographic segmentation which is based on the personality,motives, and lifestyles of the targets. While the competitors are focused on geographic's and demographic's, Samsung focuses on other areas of segmentation in order to have more direct interaction with its customers.
All products made by Samsung are created based on the lifestyles of the target market. Samsung has a well-developed concentrated targeting strategy which selects one segment of a market to display their marketing efforts to. By focusing on a market niche, Samsung can perform heavy research and understand the best way to reach their targets.
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