Business Marketing

Business marketing is the sale of products to customers for the purpose of doing business. In the U.S. ,the size of the business market, is much more large than the personal consumer market. Successful business marketing, can bring in more revenue and brand awareness. Unlike a personal market, in a business market one customer can purchase lots of goods at one time, and are usually more prone to brand loyalty.

As leaders in the global market, Samsung are huge business marketers. Their companies do not have personal stores that a customer can go into and purchase a product for personal use. Instead, they distribute all of their products to other companies to sell for them. This has been proven to be very successful, & Samsung will most likely continue this method for years to come.

Segmenting And Targeting Markets

Traditionally, companies competing in the market are into geographic and demographic segmentation. Samsung segmentation strategy emphasizes on psychographic segmentation which is based on the personality,motives, and lifestyles of the targets. While the competitors are focused on geographic's and demographic's, Samsung focuses on other areas of segmentation in order to have more direct interaction with  its customers.

All products made by Samsung are created based on the lifestyles of the target market. Samsung has a well-developed concentrated targeting strategy which selects one segment of a market to display their marketing efforts to. By focusing on a market niche, Samsung can perform heavy research and understand the best way to reach their targets.