Sales Promotion And Personal Selling

 Recently Samsung has created a new sales promotion for the holidays. If a customer purchases a Samsung refrigerator they are eligible to receive a $100,$200,or $400 gift card to buy Samsung products. This promotion last through January 2013. When the holidays are close, Samsung often use gift cards to get customers to purchase more of their products such as washing machines, televisions, refrigerators, tablets, etc.

With the recent release of Samsung's 3d Television, they wanted sales of their new 3d technology to boom. One of their major sales promotions was offering two free pairs of 3d glasses with the purchase of a new 3d TV. Many customers bought the product expecting to receive what they were promises. However, many customers only received one pair of glasses. People were very upset with the electronics company, and were creating chaos about it. In order to fix this problem Samsung created a website for customers to receive the extra pair of glasses they were suppose to get.

Advertising And Public Relations.

Electronics giant, Samsung has many products. However, they are best known to the public for their outstanding cameras, televisions, and mobile phones. Samsung has just overtaken Nokia, to become the biggest phone maker in the world. As said in their marketing strategy, Samsung wants to draw lots of attention to to their phone, not necessarily sell loads of phones. Samsung also wants their phones to attract everyone, not just the buyers who race to get their hand on every new phone. Their goal for their new phone the Galaxy S Three, is to far outsell the previous Galaxy S Two.

To fulfill all their marketing goals, Samsung knows that they cannot solely rely on their innovative technology ; they have to put a emphasis on advertising. Unlike their competitors, Samsung doesn't use celebrities to promote their phone. They prefer to show everyday scenarios made better by using the phone. Samsung uses an "emotional theme" such as reading a bed-time story to a child or giving birth.

Retailing

Although Samsung doesn't have any specific retail stores, many manufactuers and companies sell their products such as AT&T, Sears , Best Buy, RadioShack, etc. Many people who want Samsung products usually go to these stores and find great deals. Samsung also have a very successful online store . 

In my opinion, if Samsung did have retail stores their business would be much more successful than it already is. Giving their products to these companies to sell, gives the company more freedom to sell it how they want, which can minimize profits for Samsung ; however, their online business is expanding, and in the future they may decide to open their own retail store.

Consumer Decision Making

There are many things that a specific company can do that can affect the decisions that consumers make; such as : advertisement, prices, quality of products, etc. Recently, Samsung created a commercial ; that everyone has been talking about. They implied that Apple has done nothing new to their products, and that they are made for the elderly. They also stated that the next big thing that everyone was waiting for, was already here. Apparently, this had a lot of people reconsidering buying the iPhone .

One of the reasons why Samsung is so popular, is because of the prices on their phones . More middle-age people who want a smartphone but don't want to spend so much money, are more attracted to Samsung. Their also attract people with the size of their screens, and the durability. What they create and how they go about advertising it, highly affects the decisions that these consumers make . They successfully reach their target market and others outside of it . 

Samsung's Global Vision

     As a world leader in technology, Samsung is advancing in product development and contributions to the global society. Recently, Samsung stated their new corporate vision.; they pledged to "become the lifetime companion to protect clients' values and prosper together". In their new vision, Samsung also plans to change all their systems and processes to become more customer-oriented and deliver the best product and services to the world.

With the launch of Samsung's most innovative home appliances yet to come, Samsung is well on its way to becoming the biggest home appliances brand. Samsung has the largest European portfolio up to date with home appliances. These products simplify consumers lives in a major way . Boo-Keun-Yoon , president of digital appliances, stated that "Its truly a revolution when everyday chores like cooking and cleaning are transformed into insightful experiences". Samsung's home appliances has firmly claimed their role as the brand to watch within the global market.

Since its founding in 1938 Samsung has maintained their mission statement; " We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society". In my opinion, this mission statement represents the company's growth into a giant competitor in the global consumer market.